Shikha Paarcha
MarketingPORTFOLIO
A Little bit
About Me
Hi, I'm Shikha, a Bangalore-based marketing enthusiast with 2.5+ years of experience specializing in social media marketing.
I have started my marketing journey from Freelancing --> Creative Agency as a Social Media Manager --> Now working as a Digital Marketing Specialist in a B2B firm.
I have a keen interest in new-age technologies and have been learning about it as I go forward. From AI tools to decentralized social media (Farcaster), I keep myself updated as well as use it for my career goals. Currently decoding Web3 marketing!
Versatile. STRATEGIC. ADVENTUROUS
Work Experience
Agency Work
SIMPLEPLAN MEDIA
⎼ SOCIAL MEDIA MANAGER (Nov 2022-OCT 2023)
Freelance
SOCIAL MEDIA MANAGER (Mar 2022-dec 2022)
B2B ERP Software
In4velocity systems
Digital Marketing Specialist (Oct 2023-present)
Skills & Expertise
Platforms
- Meta (IG/FB)
- Telegram
- Discord
Tools
- Ahrefs (SEO)
- Canva
- Figma
- Brevo (Email)
- Notion
A marketer can never have enough skills
Social Media Management
- Content Ideation
- Posting, Auditing & Managing
- Caption & Hashtags
- SM Reports & Analysis
- Competitor Analysis
- Trends Catcher
- Social Media Marketing
- Content Marketing
- Influencer Marketing
- Email Marketing
Content Marketing
- Copy Writing
- Content Calendar
- Social Media Copy
- Blog Writing
- Video Scripts
- Case Study Writing
- Ad Campaigns
Email Marketing
- Drip Emailing
- Email Contents (region wise)
- Creatives and HTML
- Scheduling used Brevo
CREATIVES
Educational Post
TALKING ABOUT EVER EVOLVING TRENDS OF DIGITAL MARKETING
FAD Content
Keeping up with trends
Static Infographic
showing user problems in a creative way
Brand MANAGED
SOCIAL MEDIA MANAGEMENT
COMMUNITY ENGAGEMENT
CONTENT CALENDAR
GTM STRATEGIES
COPYWRITING
Simpleplan media
In4Velocity SYSTEMS
SOCIAL MEDIA MARKETING
COMMUNITY MANAGEMENT
CAMPAIGN STRATEGY
CONTENT STRATEGIES
EMAIL MARKETING
SEO
CAMPAIGNS
CREATED
